EE aims for 6m 4G customers by end of 2014

EE announced today that it doubled its 4G customer base to 4.2 million in the first half of 2014, adding that it wants to get six million 4G subscribers on its books by the end of the year.

The UK mobile giant, which revealed the numbers in its half-year report out today, added that it acquired 1.3 million new 4G customers in the second quarter of 2014 - the most ever by a European operator, it claimed.

The surge in 4G customers was attributed as one of the key drivers for a 1.3 percent rise in the company’s operating revenue in the first half of the year, which climbed to £3 billion.

EE also claimed that 5,500 corporates are now using its 4G network, including a handful of new customers such as Deloitte and Essex Police. 

On new B2B customers, EE said 88 percent had opted for contracts on its faster 4G network in the first half of the year.

As the company published its results, it was keen to tout the beneifts that can be recognised by businesses that move to 4G. Drawing on evidence from a survey carried out by market researcher Taylor Nelson Sofres (TNS), EE said 77 percent of its 4G business customers believe they are more productive than they are on 3G, while 38 percent get at least a quarter more done and 16 percent said 4G doubled their productivity. 

“Today’s results demonstrate that consumers and businesses are responding to our strategy to provide the UK’s biggest, fastest and most reliable network,” said EE CEO Olaf Swantee. “We are delivering on our goals to rapidly transition our pay monthly customer base to 4G, generate significant merger cost savings and improve our EBITDA margin performance.”  

Earlier this year, EE was voted as the UK’s leading mobile operator by mobile performance analysts, Rootmetrics.

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